"Consumers will operate in a reality that is consistently enriched with virtual content, and marketers need to find ways to integrate these new realities into their marketing strategies."
Philipp A. Rauschnabel


Augmented reality (AR) is an experience that enhances a real world view of your surroundings with computer graphics or virtual objects. Augmented reality can be experienced by using a smartphone camera and sensors to overlay virtual content on a real world view. AR has the potential to make all the world a stage for immersive experiences. Imagine everyday objects coming to life to tell their digital story or provide you with more information in real time.


Augmented reality can be fun and exciting to use, however, its application can go beyond the domains of games and entertainment and add value in areas such as medicine, architecture, business, tourism, education and more.

Some use cases for AR

  • ENTERPRISE & TRAINING: Imagine layering information in an industrial environment that is instructional, contextual, real-time and data driven. This can tremendously transform certain business processes like training, onboarding new workers, health and safety or part maintenance and inventory management - the possibilities are endless. Imagine removing the need for physical technical manuals and training guides.
  • TOURISM: Today’s tourists won’t pay attention to simple pamphlets or paper guides. With AR tourists can discover a whole new dimension of information. Add a digital layer of contextual information to physical locations or objects. Enhance the visitor experience by creating enhanced way-finding, graphical overlays, or even 3D character tour guides.
  • RETAIL: In today's physical retail environment, shoppers are using their smartphones more than ever to compare prices or look up additional information on products they're browsing. AR make it ease for customers to bridge the physical and digital worlds and access product information on the go intuitively and naturally - enhancing the shopping experience.